Facebook buys facial recognition company

Face.com purchased

The rumors were finally put to rest as it came to light that Facebook had indeed acquired the Israeli facial recognition company Face.com

Early reports estimate the prime of the acquisition to be between $80 and $100 million. In a move to improve Facebook’s mobile capabilities; the facial recognition company’s staff and technology will be transferred as is.

Face.com specializes in mobile face recognition, and incorporating this technology could allow Facebook users to upload photos from their phone, have the app suggest tags, and then accept them immediately.

“We love building products, and like our friends at Facebook, we think that mobile is a critical part of people’s lives as they both create and consume content, and share content with their social graph,” says face.com chief executive Gil Hirsch.

“By working with Facebook directly, and joining their team, we’ll have more opportunities to build amazing products that will be employed by consumers.”

Privacy concerns

The company already offers two Facebook apps: Photo Finder and Photo Tagger, which let users find untagged pictures of themselves and their friends and then tag them en masse.

Facial recognition has led to privacy concerns earlier as well. Last year, it launched a feature allowing users to use facial recognition to tag their friends without permission, prompting complaints from privacy campaigners.

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